ab777 Privacy Policy — How We Collect, Use, and Protect Your Data

1. Introduction and Scope

ab777 is committed to protecting the personal data of every player who interacts with the platform. This Policy applies to all personal data collected through the ab777 website accessible at ab777.lat, all associated subdomains, mobile-optimised interfaces, and any other digital touchpoint operated under the ab777 brand.

This Policy should be read alongside the ab777 Terms & Conditions and Responsible Gaming policy. Together, these documents set out the full framework governing your relationship with the ab777 platform. In the event of any conflict between this Policy and the Terms & Conditions on a data-privacy matter, this Policy shall take precedence.

This Policy applies to all visitors, registered players, and any other individuals whose data is processed in connection with the platform — regardless of whether those individuals are located in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or elsewhere in Bangladesh.

2. Data Controller Identity

For the purposes of this Policy, ab777 acts as the data controller in respect of all personal data collected through the platform. The data controller is responsible for determining the purposes and means by which your personal data is processed.

If you have any questions about how your data is handled, or if you wish to exercise any of your data rights as described in Section 11 of this Policy, you may contact the ab777 data team directly at:

3. Personal Data We Collect

The categories of personal data that ab777 may collect from or about you are set out in the table below. We collect only what is necessary for the stated purpose associated with each category.

We do not collect special category data (such as health data, biometric data, or data revealing racial or ethnic origin) unless you voluntarily disclose such information in the context of a responsible gaming self-exclusion request.

4. How We Collect Your Data

ab777 collects personal data through the following means:

4.1 Direct Submission

You provide data directly to ab777 when you register an account, complete identity verification (KYC), make a deposit or withdrawal request, contact the support team, or participate in a promotional activity. The data you submit through these channels is collected and stored by the platform in accordance with this Policy.

4.2 Automated Technical Collection

When you visit ab777.lat, certain technical data is collected automatically by our servers and analytics systems. This includes your IP address, browser type and version, device identifiers, pages accessed, time and duration of visits, and referral source. This data is collected using server logs, cookies, and similar tracking technologies as described in Section 8.

4.3 Third-Party Sources

In limited circumstances, ab777 may receive personal data about you from third-party sources — for example, from payment processors (such as bKash, Nagad, or Rocket) confirming a completed transaction, or from identity verification service providers confirming the authenticity of documents you have submitted. Data received from third-party sources is processed in accordance with this Policy and only for the purposes for which it was received.

5. Legal Basis for Processing

ab777 processes your personal data only where a valid legal basis exists for doing so. The legal bases on which we rely are as follows:

• Contractual necessity: Processing is necessary to perform our contract with you — including operating your account, processing deposits and withdrawals, and settling bets.
• Legal obligation: Processing is necessary for compliance with applicable legal requirements, including anti-money laundering (AML) obligations, know-your-customer (KYC) requirements, and the retention of financial records.
• Legitimate interests: Processing is necessary for the legitimate interests of ab777 — such as maintaining platform security, preventing fraud, monitoring for responsible gaming concerns, and improving the quality of our services — provided those interests are not overridden by your rights and interests.
• Consent: In certain limited circumstances — such as sending you optional marketing communications about promotions, seasonal offers (e.g., BPL season specials, Eid promotions), or new game launches — we will ask for your explicit consent before processing. You may withdraw that consent at any time by contacting [email protected].

6. How We Use Your Data

The personal data collected by ab777 is used for the following purposes:

• Creating and managing your registered ab777 player account.
• Verifying your identity and age (minimum 21 years) in accordance with our KYC process.
• Processing deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, and other accepted payment methods.
• Detecting and preventing fraud, money laundering, and other prohibited activities on the platform.
• Monitoring player behaviour to identify responsible gaming concerns and, where necessary, applying protective measures such as deposit limits or self-exclusion.
• Providing customer support and resolving disputes or complaints.
• Sending you transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — that are necessary for the operation of your account.
• Sending optional promotional communications where you have provided consent, including seasonal promotions tied to events such as Pohela Boishakh, Eid, and BPL cricket season.
• Analysing platform usage patterns to improve the quality, performance, and security of the ab777 platform.
• Complying with applicable legal, regulatory, and audit obligations.

7. Sharing Your Data with Third Parties

ab777 does not sell, rent, or otherwise commercially disclose your personal data to third parties. We share personal data only in the following strictly controlled circumstances:

7.1 Payment Service Providers

When you make a deposit or withdrawal, we share the minimum necessary financial data with the relevant payment service provider — such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, or Mastercard — for the sole purpose of completing your transaction. These providers process your data under their own privacy policies and are obligated to maintain appropriate data security standards.

7.2 Identity Verification Providers

To fulfil our KYC obligations, we may share identity documents and personal details with third-party identity verification service providers. These providers process your data only to the extent necessary to complete the verification task and are contractually bound to maintain confidentiality.

7.3 Game Technology Providers

Game outcomes and session data may be processed by third-party game technology providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — who power specific games on the ab777 platform. These providers receive only the technical session data necessary to deliver the game experience.

7.4 Legal and Regulatory Disclosure

ab777 may disclose personal data to competent authorities, law enforcement bodies, or regulatory agencies where required to do so by applicable law, court order, or regulatory direction. We will use reasonable efforts to notify you of any such disclosure unless prohibited by law.

8. Cookies and Tracking Technologies

ab777 uses cookies and similar tracking technologies to operate the platform effectively, maintain your login session, remember your preferences, and gather usage analytics. The categories of cookies used on the platform are as follows:

• Strictly necessary cookies: These cookies are essential for the platform to function. They enable features such as maintaining your login session, storing your account preferences, and remembering items in your session queue. These cookies cannot be disabled without disrupting your use of the platform.
• Performance and analytics cookies: These cookies collect aggregated, anonymised data about how players navigate the ab777 platform — including pages visited, time spent on each page, and any errors encountered. This data is used solely to improve the platform's performance and user experience.
• Functional cookies: These cookies remember choices you make — such as your preferred game category or display settings — to provide a more personalised experience on return visits.

ab777 does not use third-party advertising cookies or cross-site tracking technologies that share your behaviour with external advertising networks. You may manage cookie preferences through your browser settings at any time, though disabling strictly necessary cookies may affect your ability to use certain platform features.

9. Data Retention

ab777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The general retention periods applied by ab777 are as follows:

• Account data and identity documents: Retained for the duration of the active account relationship and for a minimum period of five (5) years following account closure, to satisfy AML and KYC record-keeping requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction, in accordance with standard financial record-keeping obligations.
• Support and communications data: Retained for up to three (3) years from the date of the last communication, or until the associated dispute or complaint has been fully resolved, whichever is longer.
• Technical and usage data: Retained for up to twelve (12) months in identifiable form, after which it is anonymised and may be retained in aggregated form for platform analytics purposes.
• Marketing consent records: Retained for as long as the consent is active and for one (1) year following withdrawal of consent, as evidence of the consent lifecycle.

Once a retention period has expired and no legal obligation requires further retention, the relevant personal data is securely deleted or irreversibly anonymised.

10. Security Measures

ab777 implements a range of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the ab777 platform.
• Encrypted storage of sensitive data fields — including passwords, which are stored as salted cryptographic hashes and are never accessible in plain text, including to ab777 staff.
• Access controls that limit internal staff access to personal data on a strict need-to-know basis.
• Regular security assessments and penetration testing of the platform's infrastructure.
• Automated monitoring systems that detect and alert on anomalous account activity, including unusual login patterns, large or rapid financial transactions, and signs of account takeover.
• Secure disposal procedures for personal data that has reached the end of its retention period.

While ab777 takes all reasonable steps to protect your personal data, no digital platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and interests, ab777 will notify affected players as promptly as practicable, in accordance with applicable notification obligations.

11. Your Data Rights

As a player on the ab777 platform, you hold the following rights in respect of your personal data. These rights may be exercised at any time by submitting a written request to [email protected] with the subject line "Data Rights Request":

• Right of access: You have the right to request a copy of the personal data that ab777 holds about you, along with information about how it is being processed.
• Right of rectification: You have the right to request correction of any personal data that is inaccurate or incomplete. You may also update certain account details directly through the account settings section of the platform.
• Right of erasure: In certain circumstances, you have the right to request that ab777 delete your personal data. This right does not apply where retention is required by law — for example, where financial records must be retained for regulatory compliance purposes.
• Right to restrict processing: You have the right to request that ab777 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being disputed.
• Right to object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests or is used for direct marketing. Where you object to direct marketing, we will cease that processing immediately.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

ab777 will respond to all data rights requests within a reasonable timeframe. We may need to verify your identity before processing a request to ensure the security of your personal data.

12. Children and Minors

The ab777 platform is strictly intended for adults aged 21 years and above. ab777 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close any associated account.

13. Changes to This Policy

ab777 reserves the right to update or replace this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data processing or a new third-party sharing arrangement — we will use reasonable efforts to notify registered players via the email address on file or through a notice posted on the platform, prior to the change taking effect.

The effective date of the current version of this Policy is displayed at the top of this document. Continued use of the ab777 platform after the effective date of any updated Policy constitutes acceptance of the revised terms. If you do not accept the revised Policy, you must cease use of the platform and may request account closure by contacting [email protected].

14. Contact and Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which ab777 handles your personal data, please contact us in the first instance at [email protected]. Please include "Privacy Complaint" in the subject line so your message is directed to the appropriate team.

ab777 is committed to resolving all privacy-related complaints fairly and promptly. We will acknowledge receipt of your complaint within a reasonable timeframe and provide a substantive response as soon as practicable. Where a complaint cannot be resolved informally, we will work with you to identify an appropriate resolution path in accordance with the dispute resolution procedure described in our Terms & Conditions.

All privacy enquiries and data rights requests should be directed to: [email protected]